Golden Horse Awards to be televised live in seven countries
For the first time STAR Chinese Movies (SCM) will broadcast the 50th Golden Horse Awards in 7 countries across Asia, the Pacific and North America.
As evidence of the growing popularity and power of Chinese content outside of Asia, the Awards will air live on Nov 23 in Hong Kong, Thailand, Indonesia, USA, Canada, Australia and New Zealand.
SCM says the move to broadcast the event live on such a scale is in line with FIC’s goals to deliver and promote premium Chinese content to audiences across Asia and internationally.
This year, twelve films broadcasted on SCM scored 40 nominations across every category. Among the list of nominees, Wong Kar Wai’s The Grandmaster, received a grand total of 11 nominations, including ‘Best Feature Film’ and ‘Best Director’, while critically-acclaimed Singaporean film, ILO ILO, was shortlisted for ‘Best Feature Film’ along with five other nominations.
“SCM is proud to be bringing the prestigious Golden Horse Awards this year to so many countries around the world, especially as many of the films from our line-up have garnered such an impressive number of nominations,” says Cora Yim, Senior Vice President of the Chinese Channels Group at FOX International Channels. “This is just the beginning of Chinese content’s rise in popularity not just across Asia but in western countries as well, and FIC will continue to lead the curve in catering to this need globally.”