FIFA launches its firs app, expects 70 million downloads

FIFA has announced the launch of its first official app, to coincide with the Final Draw for the 2014 FIFA World Cup Brazil™, which fans can follow live with the app on Friday 6 December 2013. 

Expecting over 70 million downloads in its first few months, the app is aiming to offer fans a more personalised experience with the integration of Facebook, Twitter and the Fifa.com Club, the world’s largest online community of football fans. 

It features a World Match Centre – providing live coverage from more than 200 national leagues and competitions across the globe – which can be personalised by the fan’s favourite clubs and national teams, while a News section hosts the most up-to-date information from the world of football.

FIFA president Sepp Blatter said: “Our mission is not only to develop the game, but to touch the world and build a better future. With the official FIFA app, we are using mobile technology – the most personal technology ever known – to unite and inspire fans, ensuring they never miss a moment of the beautiful game.”

The app is free to download in English, French, German, Portuguese and Spanish on iPhone, iPad and Android smartphones and tablets.