Bloomberg Television to get a Malaysian makeover

Bloomberg Television and Malaysia’s Encorp Group have entered into a partnership to create Malaysia’s first business news channel starting in 2014.

Bloomberg Television Malaysia will combine the resources of Bloomberg with locally produced content to broaden coverage of Malaysia’s business scene.

“Malaysia’s business sector and capital markets have gone from strength-to-strength in recent years and have been fundamental in Malaysia’s economic transformation. It is one of the largest centres in the world for Islamic finance and an increasingly important hub in ASEAN for key strategic industries” said Parry Ravindranathan, Head of Bloomberg Television for Asia-Pacific.

YBhg Dato Sri Mohd Effendi, former Malaysian Minister and Executive Director of Encorp said “It is a real privilege and honour for us to partner with Bloomberg Television in Malaysia, given the prestige of the brand and all it stands for. My team and I will strive to set the bar for business news reporting in one of Asia’s best performing economies.”

Encorp Group will build Bloomberg TV Malaysia’s studios in Encorp Strand and will develop anchors and reporters in Bloomberg Television’s reporting style.

Media industry veteran, Michael Chan, will head the new channel and a new Bloomberg TV Malaysia website will be launched for streaming of content online and to mobile devices.