Amazon Studios to shoot all upcoming original content in 4K

Amazon Studios, the original film and TV production arm of Amazon.com announced that it plans to shoot all 2014 full original series, including comedies and dramas, in 4K Ultra HD.

“As a premium original content creator, we’re excited about 4K and the future of Ultra HD technology, particularly as we move into drama series next year,” said Roy Price, Director of Amazon Studios. “All of the pilots and series we produce next year will be shot in 4K. That includes our first ever drama series that we will greenlight next year—we think customers are going to love watching these series in the highest resolution ever available to consumers and we can’t wait to deliver it.”

Amazon Studios announced earlier this year that it will debut five new comedy and drama pilots in 2014. Customers will be invited to watch, provide feedback and help determine which of the pilots should be produced as series to air exclusively on Prime Instant Video and Amazon’s LOVEFiLM in the UK.

To help their customers understand the benefits of  4K, Amazon has also introduced a 4K Ultra HDTV Guide.The Guide includes information about the differences between 4K and regular high definition, an HD pixel comparison chart, a graph that illustrates the various jumps in resolution from standard definition all the way to 4K, factors that impact picture quality, and a guide on relevant terminology.  It also includes Amazon’s selection of the latest models of 4K TVs and 4K compatible receivers and Blu-ray players.