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CNN announces new documentary brand

CNN has launched a new brand for its acquired documentary films – CNN Films Presents – a sister brand to the CNN Films, which was launched in October 2012.

All CNN Films Presents broadcasts will be acquired films only, and will also be distinguished from CNN Films in that its documentaries will have broadcast windows that are not first-on-television premieres.

“CNN Films Presents is a curated series of exceptional documentary feature films from the past for a new audience to discover and for fans to enjoy again,” said Vinnie Malhotra, senior vice president of development and acquisitions for CNN Worldwide.

The first CNN Films Presents broadcast will be the French nature documentary, March of the Penguins, produced by Ilann Girard, directed by Luc Jacquet, and narrated by Morgan Freeman. Released in 2005, the film received the 2006 Oscar for Best Documentary Feature, and the 2005 Best Documentary award from the Broadcast Film Critics Association.