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Dolby demonstrates sharper, clearer and brighter picture technology

Dolby has released a new product it says will help content creators and television manufacturers deliver better, brighter and more true-to-life pictures.

The company says Dolby Vision will improve brightness, colours and contrast by augmenting the fidelity of Ultra High Definition (UHD) and HD video signals for over-the-top (OTT) online streaming, broadcast, and gaming applications.

They are showcasing content mastered and colour-graded in Dolby Vision on the latest UHD and HD TVs from Sharp and TCL Multimedia at this week’s 2014 International CES event in the Las Vegas Convention Center’s Central Hall.

Hao E, Vice President of TCL Corporation and CEO of TCL Multimedia said: “By dramatically enhancing picture quality, Dolby Vision will drive adoption of UHD 4K displays with a winning combination of more and better pixels.” 

Dolby says that while most TV shows and movies are recorded using camera technology that captures the colours and brightness of real life, much of that richness is lost by the time consumers get to watch, because current TV and cinema colour-grading standards are based on the limitations of old technologies; Dolby Vision changes that.

“The creative community is thrilled to have an expanded colour palette and the added contrast so that viewers can see details that might have previously gone unnoticed,” said Roland Vlaicu, Senior Director of Broadcast Imaging at Dolby Laboratories.

“Meanwhile, TV manufacturers can offer consumers a dramatically improved video experience, regardless of screen size or viewing distance.”