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beIN Sports expands in Asia

Broadcaster beIN Sports is is now available in Thailand, exclusively on the country’s pay-TV platform, TrueVisions.

beIN SPORTS 1, on air in Thailand from February 5 holds the broadcast rights for, among others, the Scottish Professional Football League, Major League Soccer (MLS), the Brazil World Tour, ATP 250 tennis, RBS Six Nations rugby and the Spanish Basketball League.

The broadcaster has already secured carriage deals in Indonesia, the Philippines, Hong Kong and Taiwan. “Thailand is a new and very important market for beIN SPORTS and we are very excited about our launch on Thailand’s leading pay-TV platform in TrueVisions,” said Nasser Al Khelaifi, chairman of beIN SPORTS.

Anat Mekpaiboonvatana, managing director of TrueVisions, said, “We are very proud to be the first pay TV operator in Thailand to bring beIN SPORTS to our viewers, and we are committed to offering the most extensive coverage of world-class sports with the best high-definition quality.”

“With an exclusive addition of beIN SPORTS, our portfolio now comprises 30 sports channels, reinforcing TrueVisions’ positioning as the ‘King of Content’ for Live & Exclusive. We also promise more of action sports programming for Thai sports fans.” He added.