Tata Sky launches DTH Karaoke service

India’s Tata Sky has launched what it calls the world’s first direct-to-home (DTH) Karaoke service.

The service, which was launched this week in partnership with Hungama.com, provides music videos and lyrics, along with a ‘Sur Meter’ to rate the individual’s performance. The music library will be refreshed on a monthly basis, the company says.

Vikram Mehra, chief commercial officer, Tata Sky said: “The love for singing and dancing is epitomised by Bollywood movies. Capitalising on this sentiment, Karaoke enables our subscribers to share a few laughs and great moments with family and friends without the need for an occasion. Simply, tune into the service any time of the day for non-stop entertainment.”

Neeraj Roy, managing director and CEO, Hungama.com added: “Music is a derivative of films that generates mass appeal and now we are presenting a new innovation to the consumer giving them the ability to watch and sing music with Actve Karaoke. A first in the industry this should prove to be a game changer of how the masses will enjoy music.”

The service is priced at INR 1,990 (USD $32.00) for a microphone and annual subscription.