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ABU will help paralympic games reach audiences in Asia and beyond

The ABU will help this year’s Asian Para Games reach television audiences throughout Asia and beyond, organisers say.

Following the first formal planning meeting between the Asian Paralympic Committee (APC) and Incheon 2014 Asian Para Games Organising Committee (IAPOC), APC President Dato Zainal Abu Zarin expressed satisfaction over preparations for the October 2014 Games, saying South Korea’s third largest city had “clearly shown its commitment and promise to deliver the best Asian Para Games ever”.

“We’ve seen great and encouraging progress,” he said. “With the able leadership of IAPGOC President Kim Sung Il and his dedicated team, there is no doubt that come October, Incheon will be able to deliver an exciting, memorable and inspiring sporting showcase to the world. 

He said APC and IAPGOC were working on plans to reach as many spectators and international audiences as possible.

“This includes tying up with the Asia-Pacific Broadcasting Union, a partner of APC, to reach out to more territories and television audiences in the region as well as beyond Asia,” Dato Zainal said. “The ABU, together with the APC, IAPGOC and the Games’ host broadcaster will work out a concrete plan to ensure that the Games will be well promoted and widely and globally-watched.

“This includes working out an effective media, television and social media initiatives which would help spread awareness, excitement and action of the Games across Asia as well as the global audience,” he said.

Dato Zainal added that the staging of the 2014 Asian Para Games would significantly project the profile of Incheon as a disabled-friendly city that promotes equality in sports and life.

This year’s Games at venues across Incheon from 18-24 October will feature 23 sports with some 5,000 athletes and officials expected. The Para Games will take place four days after the conclusion of the 17th Asian Games, which will be held at the same venues in Incheon from 19 September to 4 October 2014.