SingTel gets exclusive World Cup screening rights for Singapore
Three months before kick-off, SingTel has picked up the exclusive rights to screen the 2014 FIFA World Cup to all televisions and mobile screens in Singapore.
As part of the deal, the telecommunications company will allow its existing customers to watch the tournament for free, with all 64 matches available for the first time on-demand on tablets and smartphones through the company’s mio TV GO app.
New customers will have to sign up for the Gold Pack or mio Stadium+ contract for 24 months, and existing customers would have to extend their contracts for two years as well. Fans who don’t want to sign up for the packages will be able to access the matches on pay-TV platform by paying a one-time price of $105.
“The World Cup is the pinnacle of sports programming, and captures the hearts and minds of viewers across the globe,” said Allen Lew, SingTel’s country chief officer. “With the tournament still three months away, we are delighted to be able to give Singapore the certainty of being able to watch every match. Our complete coverage of the 2014 FIFA World Cup Brazil will bring fans unparalleled on-demand and interactive access, and will showcase the future of television, tablets and smartphones.”