Asian digital TV penetration to grow by 500+ million homes
Digital TV penetration in the Asia Pacific region is set to increase by 501 million homes between 2013 and 2020, according to a new report by Digital TV Research.
Digital TV Europe reports that the study predicts digital TV will reach 97.5% of TV households in the region by 2020 – up from 28.9% of TV households in 2010, 51.7% in 2013 and 61.2% by end-2014.
Of the 501 million additions, China will account for 225 million of the extra digital TV homes, with India adding a further 118 million, according to the report.
However, 159.6 million homes in the region are still not expected own a TV set by 2020.
“Despite the rapid conversion, digital TV will still have plenty of room for growth for some time to come. Only 12 of the 22 countries forecast in this report will have fully converted to digital by 2020,” said report author Simon Murray.