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AsiaSat launches men’s lifestyle channel across Asia

AsiaSat is now delivering Playboy Plus Entertainment’s LifeStyle TV (LSTV) channel to satellite viewers across Asia, the Middle East and Australasia.

Targeting Asian men aged 18-35, LSTV covers travel, cuisine, adventure and fashion. Celebrities Cho Sung Mo (fashion), and Chang Min (2AM) and Alex Chu (cookery) are also signed up as hosts for the channel.

“We are excited to make this strategic move to expand our distribution service in Asia with the launch of LSTV on AsiaSat 5. LSTV is our second channel on AsiaSat 5’s powerful DVB-S2 platform,” said Lanny Huang, general manager, Asia Pacific, Playboy Plus Entertainment.

William Wade, president and CEO, AsiaSat added: “We are very pleased that Playboy Plus Entertainment has decided to launch its second channel on AsiaSat 5. Their growing commitment is a testament to AsiaSat’s focus on delivering competitive and effective solutions to international broadcasters to meet their present and future distribution needs.”