BBC announces new digital innovation unit
The BBC has today announced a new digital innovation unit, the Guerrilla Group, to explore the next-generation of BBC content.
From later this year, a team of storytellers and engineers in Birmingham will begin to work across the BBC with a focus on engaging younger, more diverse audiences, and will be fully up and running from 2015. The group will have the creative freedom to produce experimental new forms of content for programmes and services, using the technology and approaches of the future
The Guerrilla Group will act as a source of digital creativity at the BBC and as a catalyst for innovation in Birmingham. The team will work with the BBC’s R&D department, Connected Studio, BBC brands and audience members, as well as partnering and collaborating with a range of organisations, start-ups and SMEs.
James Purnell, Director, Strategy and Digital at the BBC, said: “Innovation at the BBC has never stood still, from the birth of radio and TV, to the first steps into the digital world with BBC Micro Computers and Ceefax, through to more recent services like BBC iPlayer. The Guerrilla Group will help us explore the next-generation of BBC content and services, finding new and creative ways to tell our stories to future audiences.”