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Airtel Digital TV unveils Pocket TV mobile app

Indian direct to home (DTH) provider Airtel Digital TV has launched a mobile app to provide 150 live television channels and more than 10,000 hours of video content.

Rapid TV News reports Pocket TV will also provide viewers with content from more than 13 TV channels to view on-demand.

“Pocket TV now promises a never-before library of video content which is available at an affordable price,” the Bharti Airtel-owned company said in a statement. “The app is a convergence of the TV and mobile phone and its launch follows the success of Airtel Digital TV’s innovative offering of Twitter on TV, which was the first global convergence of Twitter and TV.”

Initially available for Android-based smartphones and tablets, the company says it will launch an iOS version within the next month.

Pocket TV follows the launch of Tata Sky’s Everywhere TV mobile streaming and on-demand service, and Dish Mobile, from the Zee stable, which offers live TV, movies, TV shows and video content via Ditto TV.