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Sportcasting to feature at BroadcastAsia2014

Visitors to BroadcastAsia2014 in Singapore this year will be given a glimpse of some of the most recent developments in sportscasting.

Organisers say the event will showcase the latest cutting-edge technologies and solutions on sportscasting, from acquisition to production to delivery.

Visitors will get to see how broadcasters, pay-TV operators and online video and content service providers are working together to connect audiences through the latest technologies such as 4K/UHD, OTT, multi-screen and multi-platform streaming.

Event organisers say that the increasing popularity and greater airplay of sports such as soccer, golf, tennis, badminton, table tennis and athletics across the region signal a growing appetite among consumers for sports-based programming.

To ensure high quality and timely delivery of sports content, they say businesses are actively exploring broadcasting technologies such as 4K/Ultra HD (UHD), file-based management systems, multi-screen experiences, multi-platform streaming, Nextgen broadcasting and Over-The-Top (OTT) to cater to the burgeoning sports industry in the Asia-Pacific region.

Mr Olivier Heurteaux, senior vice president APAC at EVS, a leader in live outside broadcast digital video production systems, says: “The broadcasting industry is in an exciting state of flux at this time, especially with the addition of the second screen experience. Instead of seeing OTT and other Internet technologies as the competition, broadcasters have the opportunity to see these as enabling them to reach a higher level of play, through an intimate connection with their target audiences.”

Mr Calvin Koh, Assistant Project Director of the show organiser, Singapore Exhibition Services, says: “With the broadcasting industry facing challenges from emerging technologies, BroadcastAsia will gather the industry to discuss these opportunities and issues, as well as showcase the infinite business potential the new technologies can bring, especially in the Asian region. Highlighting sportscasting is an example of how we continue to introduce new elements into the event and move the industry forward.” 

Held for the international broadcasting, film and digital multimedia industry, BroadcastAsia2014 will be held at Marina Bay Sands in Singapore from 17-20 June 2014. 

More information on the conference can be found here.