China’s state media and EBU sign joint memorandum of understanding

The EBU and the State Administration of Press, Publication, Radio, Film and Television of the People’s Republic of China (SAPPRFT) have signed a Memorandum of Understanding to enhance co-operation and the exchange of knowledge between European public broadcasters and China.

The MoU, endorsed by Cai Fuchao, Chinese Minister of the State Administration of Press, Publication, Radio, Film and Television and the Director General of the EBU, Ingrid Deltenre in Geneva, aims to establish a greater exchange of ideas and dialogue concerning broadcasting policy, regulations, management and best practices, with particular emphasis on the concept of public service broadcasting.

Both parties have also agreed to work together to share expertise on news reporting, program production and personnel training.

“The EBU welcomes this agreement as an opportunity to enhance our relations with China’s media and to facilitate the sharing of views and expertise with regard to the research and development of broadcast media technologies, in particular in distribution and production,” said Ms Deltenre. “We intend to also cooperate more closely with regard to news and sports production.” 

Regular seminars and workshops are planned on the themes of journalism, digital cultural communication and technology. In this context Simon Fell, the EBU director of technology & innovation has been appointed to the advisory committee of the CCBN, the largest broadcasting industry event in China.