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Power of words drive radio

The power of words to tell stories on radio will be a central theme of a special workshop at the forthcoming ABU RadioAsia2014 conference in Sri Lanka.

The workshop by Wolfram Tech of BCI Media Experts, Germany, will kick off the Asia-Pacific’s premier regional radio forum, being held in Colombo from 22-14 May 2014.

Hosted by Sri Lanka’s Capital Maharaja Organization, which includes MBC Radio and MTV, the conference will feature 40 eminent speakers from around the world who will take part in two workshops and eight conference sessions on radio content, its future and how the radio industry should position itself in the media landscape. 

“When listeners say ‘What a great story I’ve just heard on radio,’ that’s the greatest compliment a radio presenter could get,” says the ABU’s Senior Officer for Radio, Mrs Vijay Sadhu.

“A story on radio should be more than just informative, interesting or important,” she says. “A story creates pictures and addresses emotions. It should always be the presenter who is telling a story that is worth listening to.”

In Mr Tech’s opening workshop, radio broadcasters will learn how to make the message relevant, how to create a perfect dramaturgy and how to present in a natural way.

The ABU’s main conference partners and sponsors include: Commercial Radio Australia, World DMB, The National Broadcasting and Telecommunications Commission of Thailand, the International Telecommunication Union (ITU), Asia Radio Today, MBC and MTV Sri Lanka.

More information on the conference, including registration and accommodation booking, can be found at the conference website.