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Two awards in a row for Japanese travel program

ABU member broadcaster NHK of Japan has won a major award for a program on tourism for the second year running. 

NHK World TV’s popular travel program “Journeys in Japan” will receive the intermedia-globe Gold Award at the 2nd World Media Festival – Tourism being held in Germany.

The global media competition focuses on tourism and – following last year’s intermedia-globe Silver Award – this is the second consecutive award for “Journeys in Japan”. To commemorate the occasion, NHK World TV will re-broadcast the two award-winning episodes in which reporters from overseas travel around Japan, meeting people, exploring the local culture and offering travel hints rarely found in normal guidebooks.

The Gold Award episode “Jazzy Kobe” looks at the influence of jazz in Kobe in the 90 years since it was introduced. The episode shows viewers around jazz spots in Kobe and introduces music performed there as well as the stories behind them.

The Silver Award episode “Ohenro” looks at a pilgrimage to 88 temples in Shikoku in western Japan, through the eyes of Bene from Senegal who travels along this popular route and is deeply touched by the warm and caring hearts of Japanese people.

The World Media Festival – Tourism is a global film competition that focuses exclusively on tourism. Aside from artistic and technical merits, the competition recognises films that convey creative ideas in effectively reaching target audiences. There are 13 categories, including culture, animation and entertainment.