Seven3 Sports brings World Cup coverage to Indian subcontinent

Sports media company Seven3Sports has sub-licensed Multi Screen Media’s broadcast rights for FIFA World Cup 2014 coverage to channels in Pakistan, Sri Lanka, Bangladesh, Nepal and the Maldives.

Ten Sports and Pakistan TV will show matches from Brazil in Pakistan, while Sri Lanka Rupavahini Corporation have secured TV rights in Sri Lanka; Gazi TV, Maasranga TV and Bangladesh TV in Bangladesh; Nepal TV and Kantipur TV in Nepal; and Maldives Broadcasting Corporation and Island Broadcasting Company in Maldives.

Rapid TV News reports the deal includes exclusive terrestrial TV coverage and non-exclusive cable and satellite TV coverage, as well as mobile and broadband rights.

“This partnership has bolstered our strength and confidence in delivering to high standards. We are honoured to have been entrusted with this opportunity that has enabled us to notch up with our array of services as a sports media company,” said Jatin Ahluwalia, Seven3Sports founder and chief executive officer.