VTV3 secures next season of ‘You Deserve It’

Vitenamese state broadcaster VTV3 has purchased broadcasting rights to localise the second season of the game show, You Deserve It, from Munich-based distributor, Red Arrow International.

The show is created by Dick de Rijk, initially it was created for American Broadcasting Company (ABC), where the contestants earn money toward a beneficiary. The show has also been secured by other broadcasters namely MBC 1 in the Arab region, CCTV-1 in China, e.tv in South Africa, Antena 3 in Spain, and ATV in Turkey.

“You Deserve It is feel-good TV at its best – and the Vietnamese audience loves it. I’m absolutely delighted that season two is now under way,” said Jamie I, Senior Sales Manager, Asia at Red Arrow International.