EBU uses RRSAT for World Cup 4K delivery

The European Broadcast Union (EBU) has turned to RRsat Global Communications to support its satellite broadcasts of all 64 matches of the 2014 FIFA World Cup for both High Definition and 4KTV productions.

RRsat, which offers digital content management and global content distribution services, is providing the EBU with the uplink facilities needed to carry the 4K feeds of the World cup over to the Asian footprint of EBU’s Eurovision network.

Highlights of the UltraHD feed have included all of the knockout stages of the tournament, which is being described as the best ever and has featured heavy pitch-side advertisements from Sony for its 4KTVs. This adds to the network services for regular HD distribution over the Asian footprint of the Eurovision network, with which RRsat has already been supplying the EBU, which claims to offer the largest live sports delivery platform to broadcasters worldwide

EBU network director Graham Warren said RRsat had been a long standing partner to provide the highest quality distribution services.

“The fact that we can offer the World Cup in 4K resolution for the first time is a testament to RRsat’s advanced infrastructure and capabilities,” he added.