BBC Worldwide India commissions two youth dramas
BBC Worldwide Productions in India has received commissions for two new youth-skewing daily dramas to air on the local feed of MTV.
World Screen reports the shows will air on MTV India, reaching some 35 million homes, in the 6 pm slot. MTV Fanaah—An Impossible Love Story is a supernatural-themed drama about five teens. MTV Kaisi Yeh Yaariaan focuses on the relationships between young adults as they head to college.
“More than half of India’s population is now below the age of 25 and more than 65 percent below the age of 35,” said Akhauri Sinha, COO of content and production for BBC Worldwide in India. “To meet the demand for programs targeted at this growing population, many of our clients have come to us requesting for more localized youth-oriented productions. We are very excited to be collaborating with MTV India for the first time on these two new programs. Both BBC Worldwide and MTV share the same ethos in producing great programs—to continually innovate to present viewers with exciting new concepts and formats.”
Vikas Gupta, programming head at MTV India, added: “We cater to an audience that is constantly in the search of the next ‘cool’ thing. Our programming thus needs to keep up with their thirst for the new and the exciting. Thus, it is extremely important for our shows to have the perfect amalgamation of local influence along with high-quality international production qualities. With BBC Worldwide’s reputation for producing high-quality programs, we are sure that MTV Fanaah and MTV Kaisi Yeh Yaariyan will find favor with our young viewers.”