BBC Worldwide sells 300 hours of programs in China

BBC Worldwide announced the sale of 300 hours of programs to China’s Shanghai Media Group ICS, CCTV, DOXTV and Wingsmedia.

The programs will be aired on the various broadcasters’ platforms. They are predominately from natural history and factual titles and include David Beckham: Into the Unknown, the latest documentary from the sporting icon; Museum Secrets, where viewers are invited on a journey to discover dark and strange secrets behind artefacts; and Horizon, the long-running BBC popular science documentary program.

“China is an important market for BBC Worldwide and is a key plank in the company’s strategy,” said David Weiland, the BBC’s EVP Asia.

“Over the years, we have successfully partnered on several natural history co-productions. We’ve also worked with our partners to provide high quality content for their platforms.  Over the last year, BBC Worldwide has invested more in original premium content, which is already delivering new series of premium drama and natural history programming like Sherlock and The Hunt. With these new opportunities in the pipeline, we look forward to many more successful partnerships in China,” he added.