Cars driving up digital radio in Australia
Australia’s commercial radio association says in-car digital radios are driving much of the take-up of DAB+ in the nation.
According to official data released by Commercial Radio Australia (CRA) in the 2014 Digital Radio Report, almost 100,000 new vehicles have been sold with DAB+ digital radios. It also says digital radio listening is at an all time high, with 21.4 per cent or almost 2.8 million people tuning in each week in the five major metropolitan capital cities – Sydney, Melbourne, Brisbane, Perth and Adelaide.
CRA says that in the five years since the launch of DAB+ digital radio in metropolitan Australia, research shows consumer awareness and sales continue to outperform expectations. Nearly 1.7 million digital radio devices have been sold and when combined with the 100,000 vehicles with DAB+ and the 2.8 million Australians listening each week, international consultants PwC have re-forecast digital radio household penetration to be 23.3 per cent.