FremantleMedia Asia forms drama joint venture in India

As it seeks to strengthen its activity in the Indian sub-continent and across the world, FremantleMedia Asia has launched a joint venture deal with scripted production firm DJ’s Creative Unit.

Established by husband and wife Tony and Deeya Singh, DJ’s Creative Unit has created some of India’s most popular TV series, Rapid TV News reports.

The couple boast more than 20 years’ experience working in the industry and their output has appeared on a number of leading networks in India and South Asia, including Zee TV, Colors, Sony, Star and SAB. Under the terms of the new deal FremantleMedia Asia will work with the Singhs to develop and produce a number of drama titles for the Indian market.

“FremantleMedia is one of the world’s largest producers and distributors of entertainment brands,” commented Tony Singh. “This is a wonderful progression for us to work together with them on development and production of outstanding content. This alliance will also provide us with the expertise and resources of a distribution network for us to take locally developed content outside India. Deeya and I are thrilled to continue to build our business with this partnership.”

FremantleMedia Asia managing director, Paul O’Hanlon, said: “We are thrilled to establish this partnership with Tony and Deeya. They are two of India’s most successful scripted producers with a history of successes and a reputation for high quality, ground-breaking scripted content in India. Their expertise in this field was exactly what we were looking for as we seek to grow our scripted catalogue in this hugely important market.”