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WSMC2014: Quality of public broadcasting key to effective content for children

The extent of values and practices of public service broadcasting should be explored in order to contribute effective content for children, a global conference has heard.

Speaking at the 7th World Summit on Media for Children in Malaysia, Ms Jeanette Steemers, Co-Director of the Communications and Media Research Institute (CAMRI) at the University of Westminster in Britain, said it was important for PSBs to look at the issues around education, innovation, quality , ethnicity and social diversity to produce the right content for children.

“Good cooperation among public service broadcasting players is very much needed  to explore different models of public service media around the globe to produce the best outcomes for children,” she said at a pre-summit workshop titled “Children’s Media at the core of Public Service Media in a multiplatform era”.

Almost 1,000 delegates including producers, broadcasters, media regulators, educators and community leaders gathered for WSMC 2014 in Kuala Lumpur from 8-10 September 2014.