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Asia-Pacific broadcasters face challenges of fragmenting media world

The challenges facing Asia-Pacific public broadcasters in a fragmenting media world will form the centrepiece of this year’s ABU 50th Anniversary General Assembly in Macau.

Delegates from the Asia-Pacific Broadcasting Union’s 265-plus members and experts from around the world will gather at the Conrad Macau Hotel in the Special Administrative Region of China from 21-28 October 2014 for what will be the 51st meeting of the Union’s General Assembly.

The 2014 General Assembly is being hosted by Teledifusão de Macau (TDM), whose Chairman Mr Manuel Pires says he hopes attendees will enjoy seeing how far Macau and its public broadcaster have come and the exciting developments they are making.

The first six days will be taken up with meetings, workshops, special seminars and visits, while the formal meeting of the ABU General Assembly will take place on 27- 28 October.

The keynote topic of a Super Panel discussion on the final day – and the theme of this year’s conference – will be “ABU@50 – Future-proofing broadcasting in a fragmented media world” asking: Where to next for Broadcasters?

ABU Secretary-General Dr Javad Mottaghi says the panel discussion will focus on how broadcasters can future-proof the industry to ensure that they remain relevant, needed and well-utilised by audiences, whether they be viewers, listeners, online users or social networkers, whether they live in the great modern metropolitan centres of the Asia-Pacific with information and communications ever-present at their fingertips or in rural areas where analogue radios and communal TVs still provide their main window on the wider world.

“This key forum is the ideal place to examine everything we do, whether in fields of content, technology, relations or regulation, whether providing news and current affairs, sport, entertainment or information, whether for adults, women, men or children, whether enhancing their lives or saving them from harm or disaster,” he says.

More information on the 51st ABU General Assembly and on the host city can be found on the GA website.