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Top producers share their secrets at Australia’s annual radio conference

Some of Australia’s top commercial radio producers will be opening their “little black books” of contacts at this year’s annual National Radio Conference. 

A panel of leading radio producers from some of the country’s most popular AM and FM radio shows will explain how they track down and secure guests, come up with program ideas and work with their on-air talent.  They will reveal what makes a good radio guest and how they have developed their “little black book” of contacts for some of the most sought-after guests both internationally and in Australia.

Returning to the conference by popular demand will be Southern Cross Austereo presenter and self-confessed multimedia junkie, Jules Lund, with a session “Can Social Media Survive Monetisation?” 

Commercial Radio Australia chief executive officer Joan Warner said: “We are very lucky within the radio industry to have a wealth of talent willing to share their experience at this year’s conference.” 

She said “Contacts and Connections” and “Can Social Media Survive Monetisation?” – together with the launch of the AU$ 25 million industry-wide radio brand campaign presented by Eardrum founding creative director, Ralph van Dijk, and CRA Brand Committee chairman and chief executive officer of Australian Radio Network (ARN), Ciaran Davis – are just three of the more than 20 sessions in the 2014 National Radio Conference program to be held at the Grand Hyatt in Melbourne on 17 October.  More conference speakers will be announced in coming weeks.

The conference will be followed by the 26th annual Australian Commercial Radio Awards on 18 October at the Melbourne Convention and Exhibition Centre.