HKTV to launch mobile TV service in November

Hong Kong Television Network (HKTV) has reported that it will launch mobile television service in November 2014 with an initial offering of around seven hours of programming daily.

The company had been planning to unveil the service since last year, after it was denied a free-to-air licence by the Hong Kong government.

“Television programmes would reach the audience through the internet on computers, smartphones and on television sets if the users attached an extra set-top box. HKTV’s advertising prices would be close to those of the free-to-air television stations operated by TVB,” said Ricky Wong Wai-kay, CEO of HKTV.

According to Wong, the size of the audience for the mobile television service in Hong Kong alone would be more than 500,000, NexTVAsia reports.