AIR Kerala marks silver jubilee
Indian national broadcaster All India Radio’s (AIR) FM station in Kochi in the southern state of Kerala is all set to celebrate its silver anniversary.
According to NDTV, AIR Kochi was the first FM station in the city offering information and entertainment in the local language – Malayalam. It began broadcasting on November 1, 1989.
The station is planning to mark its 25th anniversary with a number of new programmes and events, including an audio-history of Kochi, a series of stories called, a poetry show, a folk fest, a seminar on women’s issues and a get-together of the station staff including retired broadcasters, Asia Radio Today reports.
According to AIR, the station remains popular due to the quality of its content, despite many private players entering the market.
Sreekumar Mukhathala, a programme executive of the station, said: “Private FMs have to pay more attention to profit. But as a public broadcaster, we can give more priority to the interests of our audience. It is the main reason behind our success.”