Spark Asia HD to launch in 2015
Astro Malaysia, Moving Visuals International (MVI) and Spark – have joined to launch a high definition factual and documentary channel, Spark Asia, in the first half of 2015.
The channel, which will have both linear and digital presence, will offer a wide variety of exclusive Asian and global HD content in various genres such as science and technology, exploration, history, environment, nature and wildlife.
“In line with our strength in the creation of IPs and content brands we believe that the aggregation of Asian-centric stories and factual content in an Asian branded documentary channel is timely and has tremendous potential. This joint venture with like-minded partners enables Astro to take a stake in content that will resonate in Asia and around the world,” said Rohana Rozhan, CEO of Astro Malaysia.
Patrick Hoerl, the CEO of SPARK, added: “Being close to our viewers’ lives and hearts has always been at the core of the SPARK brand. We can only deliver on that promise, if we team up with the best experts in our business in each region we operate in. It’s hard to think of better partners than Astro and Moving Visuals for a truly Asian channel.”