CNTV to launch a children’s VoD service

China National Television (CNTV), a web-based television broadcaster and Canada’s DHX Media, will launch an exclusive streaming service targeting children in China.

The service will be available in the People’s Republic of China, excluding Hong Kong, Macau and Taiwan. As part of the deal, DHX Media will initially provide more than 700 hours of children’s content for the new service.

“Launching a new children’s streaming service with China’s official state broadcaster represents a tremendous opportunity to deliver DHX brands to a massive, emerging market,” said Steven DeNure, President and CEO of DHX Media.