India’s MY FM Swachh Bharat project reaches 40,000 kids

40,000 Indian schoolchildren joined 94.3 MY FM across 17 cities for “MY FM ke Rangrezz” – an initiative to support the Prime Minister’s ‘Swachh Bharat’ (Clean India) mission.

Asia Radio Today reports the activity took place on Children’s Day on November 14 and saw students participate in a painting competition to create awareness about cleanliness.

At the end of the activity, kids along with their parents also signed a pledge to keep their house, school and city clean.

‘Swacch Bharat’ was launched by the Indian Prime Minister Narendra Modi on October 2 – the birth anniversary of the Father of the Nation Mahatma Gandhi.

Commenting on the initiative, Harrish M. Bhatia, CEO, 94.3 MY FM said: “The response to the initiative was overwhelming. It further motivates us to continue organizing such socially engaging activities in future too.”

Viplove Gupte, National Programming Head, MY FM, added: “The participation from students, their art work, their interpretation of Swachh Bharat and the innocence with which they beautifully captured the thought was an eye opener not only for judges for also for our RJs.”