CCTV acquires broadcast rights for Olympics 2018-2024
China Central Television (CCTV) has extended its association with the International Olympic Committee (IOC) by acquiring broadcast rights for the XXIII Olympic Winter Games in PyeongChang in 2018, the Games of the XXXII Olympiad in Tokyo in 2020 and the Olympic Games in 2022 and 2024.
NexTV Asia Pacific reports the agreement also includes the right to broadcast all editions of the Youth Olympic Games until 2024. The IOC has an existing agreement with CCTV to broadcast the Rio 2016 Olympic Games. CCTV has exclusive rights across all broadcast platforms including free-to-air television, pay TV, internet and mobile TV.
“The revenue the IOC has secured from this agreement will be redistributed to support future organizers of the Olympic Games, as well as supporting sport and athletes in China and around the world,” said Thomas Bach, President of IOC.
“This is a win-win agreement. CCTV has been contributing enormously for the recognition and promotion of the Olympic Games and the Olympic Movement in China and we are determined to be, as always, a powerful and exceptional partner of the IOC,” said Hu Zhanfan, President of CCTV.