South Korean to revise TV advertising rules in 2015

South Korean broadcasting regulator, Korea Communications Commission (KCC), is planning to amend its television advertising rules and will present the draft early next year after public hearings.

NexTV Asia reports the new rule allows broadcasters to air maximum advertising run of ten minutes and 12 seconds per 100 minutes during one show. It enables terrestrial broadcasters to air advertising during dramas and other television programs from 2015.

Currently the KCC regulates advertising under four categories: a certain TV show, subtitles, station breaks and time signal advertising. Under the new plan, broadcasters can organise the advertisements they broadcast regardless of the category for a maximum of ten minutes and 48 seconds per hour,

“The basic purpose of the deregulation is to improve the TV commercial market by encouraging the private business sector to demonstrate their creativity in the free competition system,” said Choi Sung-joon, Chairman of KCC.