Thailand’s Mono to invest US$45.6 million in TV, movie content

Mono Broadcasting will invest 1.5 billion baht (US$45.6 million) in TV and film content development, after its channel Mono29 attracted the third highest viewing figures of Thailand’s digital channels.

Some 300 million baht ($9 million) will be used to construct a studio complex, with the remainder spent on the development of 12 Thai TV series, situation comedies and music videos – along with acquiring overseas content, chief executive Lee Sang-do told reporters.

New content, particularly TV series, will be acquired from US distributors Paramount Pictures, Warner Brothers, Universal Pictures, Sony Pictures, Walt Disney and United International Pictures, Rapid TV News reports.

Revenue from digital terrestrial television (DTT) channel Mono29 is expected to rise from 150 million baht ($4.5 million) this year to 1 billion baht ($30.4 million) in 2015. If this target is achieved, the company’s broadcasting arm will break even by the end of 2015, added Lee.