Indonesia: A champion in video ads Posting
INDONESIA should be proud for having posted the fastest growth in video ads available for real-time buying in South-East Asia, notching up a 607% increase in 2014.
Overall, the fourth quarter marked a tipping point for trading volumes across South-East Asia as publishers, agency trading desks, and brand advertisers collaborated to deliver growth, said TubeMogul, an enterprise software company for digital branding.
The TubeMogul Southeast Asia State of Programmatic Video report, released last week, tracks top brand campaigns that ran through TubeMogul’s video ad buying platform in the fourth quarter of last year, ending Dec 30. The report covers Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.