Asian Drama attracts world interest
Asian distributors are seeing increased interest in their drama series across the region and around the world. The Korean series are now very successful in the U.S. media business, being recently acquired by two American broadcast networks, CBS and ABC.
Meanwhile, best known for its documentary and animation exports, Singapore is looking to become an increasingly prominent player in the Asian drama game and MediaCorp is leading those efforts with its English and Chinese language output.
Singaporean drama has generated a lot of interest in Southeast Asian countries like Cambodia, Indonesia, Thailand and Vietnam,” says Tang Yun Leung, VP of content distribution. Malaysia is one of the biggest consumers of Singaporean content.