Significant rise in Pay-TV revenues in the Asia-Pacific region

China, India and Japan are the most lucrative Pay-TV markets. This was revealed in a report released by the Digital TV Asia-Pacific Forecasts following a survey it carried out in 22 countries of the region.

Pay-TV revenues in the Asia Pacific region will reach $41.52 billion by 2020. Cable TV will remain the highest pay TV earner, with revenues at $23 billion in five years. Digital cable TV revenues will grow by 63% between 2014 and 2020 to $22.54 billion, with analog cable TV falling from $6.20 billion to $0.56 billion.  Digital Pay-TV subscribers are forecast to quadruple from 163 million in 2010 to 628 million by 2020.

China is expected to provide 323 million pay-TV households by 2020, with India supplying a further 179 million. China is expected to become the most lucrative pay-TV market in 2012. India will take second place from 2020. Together, China, India and Japan will account for two-thirds of the region’s $42 billion pay-TV revenues by 2020. Pay-TV revenues are expected to more than double in seven countries—Bangladesh, India, Indonesia, Laos, Myanmar, Nepal and Pakistan between 2014 and 2020.