Kids spending more time online than watching TV

A report from UK kids research agency CHILDWISE reveals that  the dominance of the TV set among children is set to diminish within the next two years – with youngsters likely to be spending more time online.

The report also registers a decline in the proportion of children with TV sets in their bedroom, from around 80%  in 2004 to 60% in 2014. The decline is seen as the result of the fact that children and young people can now watch content in their own room on other devices, such as laptops and tablets. This trend is set to continue over the next few years.

One of the objectives of the survey is to predict the progression of technologies and their usage.  According to CHILDWISE researcher Matthew Nevard. “This ground breaking report uses the wealth of historic data we have on children’s media usage to identify trends and theorise how children’s media engagement is likely to develop over the next few year,”.