MediaCorp and KLN – Indonesia form strategic alliance

Singapore-based media company MediaCorp has contracted a strategic alliance with KapanLagi Network (KLN), an Indonesian digital media company, which owns several of Indonesia’s most successful web portals including kapanlagi.com.

MediaCorp has invested in a 52 per cent equity stake in the KLN Group and the agreement aims at cementing a strategic, long-term partnership that brings together complementary strengths of the two companies – MediaCorp’s transmedia expertise and pan-Asian reach, and KLN’s digital-native mindset and market leadership in Indonesia.

The partnership is also aimed at delivering fresh experiences for consumers across the region, and creating innovative solutions for advertisers to embark on new approaches to reach customers and prospects.