New Partnership between China and India in Public Broadcasting

A Memorandum of Understanding (MoU) has been signed between CCTV and Doordharshan, public broadcasters of China and India respectively. The agreement focuses on the exchange of TV content, co-production and staff training.

The MoU follows the extended cooperation agreed by Indian Prime Minister Narendra Modi and Chinese Premier Li Keqiang from films to television co-productions. It was signed by Jawahar Sircar, CEO of Prasar Bharati – which operates DD – and CCTV president Nie Chen Xi.

By the end of 2015,  DD and CCTV  will be able to share content, without charge, from the genres of art, culture, education, science, agriculture, entertainment, tourism, sports, news and current affairs, as well as human interest, development and success stories.

The two state broadcasters will also jointly produce TV programmes on areas of mutual interest, including documentaries on the travels of Fa Xian and Hieun Tsang to India.

Training opportunities for creative and technical staff will be encouraged through exchange and bilateral visits of DD and CCTV personnel, the broadcasters said.