Commercial Radio Australia: Understanding listeners buying habits to create new business
Grocery Shopping was the subject of the latest study and more than 2100 listeners from across 96 stations throughout Australia took part in the online survey between 23 March and 15 April.
Such exercise provides radio stations and advertisers with information into audiences’ store preferences and what add-ons enhance their shopping experience, where they preferred to shop, their meal planning and preparation, and the technology they used when selecting and buying groceries.
Each quarter a new report is provided to CRA members to help stations and networks better understand their listeners’ attitudes towards a selected category. The first FCT survey released in 2014 focused on the automotive category and listeners’ vehicle purchase intentions.