HUM TV Pakistani VOD Content now available in India

Indian viewers can now have access to popular Hum TV shows such as Zindagi Gulzar Hai, Humsafar and Dastaan following a deal sealed between Eros Now and with Pakistani broadcaster and digital content company Hum TV.

Subscribers to the Hindi video-on-demand service will also be able to access Hum TV’s entire library, with new programmes available 48 hours before they are aired on any other platform in India.

“We are extremely happy to introduce Pakistan’s popular soaps to a new digital generation of South Asians globally and add to our roster of content. The partnership with a leading channel like Hum will give our subscribers an opportunity to view the much sought after and varied Pakistani content,” said Rishika Lulla Singh, CEO of Eros Now.

Sultana Siddiqui, President of Hum Network, added: “This association enables us in reaching out and providing some of our best Pakistani content to millions of keen Internet users across the globe.”