MediaCorp’s OOH Media doubles Opti-Prime locations
To reach a wider range of audiences, MediaCorp’s OOH Media has rolled out additional 20 Opti-Prime locations in city fringe and suburban areas, owning a total of 40 Opti-Prime locations including the Orchard and city areas. OOH Media’s networks are able to reach out to more than 90% of PMEBs, youths, women, men and parents. These would be further reinforced with the additional Opti-Primes at populous locations, with high traffic of people transiting to and from where they live, work, shop or play. Advertisers will now have more choices in extending their brand presence and engagement with different groups of people.
Mr Henry Goh, Head of MediaCorp OOH Media says, “Our networks of Opti-Primes will help give advertisers more opportunities to reach out to a wider range of commuters at locations with high dwell time. OOH Media is always ready to help brands amplify their campaigns.”