Myanmar: 95% of people listen to the radio, while only 5% use smart phones

During the ABU RadioAsia Conference held at the end of May in Yangon, the strength of radio in Myanmar was discussed by Hla Yin Aye, General Manager of the Mandalay FM and Pyinsawadi FM stations.

Mandalay FM covers a 10 million population in the areas of Yangon, Mandalay, Taungu, NayPyiDaw and Yangon-Mandalay Main Road.

The station was the first of the new commercial stations to be opened under licence through the national broadcaster as the media landscape opened up in Myanmar. The Government has already announced that more stations will be opened up when the laws change later this year.

In Myanmar, 83% of listeners tune in at home, while 11% listen in the car and 2% listen at work. Internet usage is slowly increasing, but radio and tv are still dominant in the market. Video usage is declining.