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OTT TV Revenues: China fourth in the world in 2020

China’s OTT TV and video revenues will rocket from just $40 million in 2010 to $2,815 million in 2020 pushing it up to fourth place in the world rankings.

According to the Global OTT TV & Video Forecasts report from Digital TV Research, the US will remain the dominant territory. Global OTT TV and video revenues  in 64 countries will reach $51.1 billion in 2020; a massive increase from the $4.2 billion recorded in 2010 and the $26.0 billion expected in 2015.

SVOD (subscription video on demand) will become the largest revenue source in 2020, overtaking OTT advertising. SVOD will add $14 billion between 2014 and 2020, with advertising on OTT sites up by nearly $12 billion.

Simon Murray, principal analyst at Digital TV Research, said: “SVOD has developed even faster than we expected in our last edition a year ago. Some of this growth was spurred by Netflix’s aim to establish operations in 200 countries by end-2016. Not only has the launch of Netflix boosted each market, but the anticipation of its launch has galvanized local players into action – creating a whirlwind of promotional activity.”