DW’s new app to provide breaking world news to the mobile generation
Form meets function: The new DW app offers users a unique DW experience while providing access to all of the online content from Germany’s international broadcaster.
The app creates a platform for interaction with users worldwide, with more interactive features and user-generated content (UGC) functionality. The DW app is available for free for smartphones and tablets with Apple (dw.com/app/ios) or Android (dw.com/app/android) operating systems.
The logical, modern layout of the app was created to put the content in focus, making access and usage as intuitive as possible. Along with improvements to the older version, the new DW app also offers a range of new functions. It supports AirPlay and Chromecast, making it possible to re-broadcast video content and live streams on television screens. The offline mode lets users access content without an Internet connection and the text mode is optimized for low bandwidths. Users can also use push notifications to receive breaking news and the app supports Apple Watch functionality.
Peter Limbourg, DW’s Director General says that: “The app is fundamental to DW’s new strategy. We are convinced that mobile usage will continue to increase, but not under the same conditions.”
DW kicked off its Global Media Forum and its new international TV English channel on June 22, 2015.