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MDA invests heavily on content development in Singapore

The Media Development Authority (MDA) in Singapore under the public service broadcast contestable funds scheme (PCFS) 2015 has released over SGD10 million to StarHub to facilitate the production of original content.

Both organisations will use the fund to commission over 80 hours of original local productions on television and digital platforms. After the production, this content will be broadcast on StarHub’s self-packaged channels, E City and SuperSports Arena. It will also be available on StarHub’s internet TV platform.

This content will depict Singapore’s culture and heritage, enhancing of racial and religious harmony and the promotion of the Singapore identity. PCFS aims to extend the reach of public-service broadcast (PSB) content to multiple broadcast platforms and it also aims to provide content producers with more opportunities to produce innovative and high-quality PSB programmes.