ABC – Australia to Distribute Bobbie the Bear Worldwide
ABC, the Australian public broadcaster through its commercial division, ABC Commercial has been appointed as the international distributions partner for the new Australian series Bobbie the Bear.
Created by Lavender Bear Productions , Bobbie the Bear is a live-action series that follows the adventures of a resourceful and curious purple bear named Bobbie, and his animal friends. The series is inspired by the lavender-scented stuffed bears, which have captured the interest of more than 65,000 tourists who have travelled to the Tasmanian lavender farm where the toy bears are made. The series is set on this lavender farm.
“We are thrilled to be taking the gorgeous Bobbie the Bear to an international audience,” said Sharon Ramsay-Luck, the Head of Sales and Business Development for ABC Commercial. “The series is the perfect fit for our children’s catalogue, which is renowned for its high-quality content. The beautifully crafted story lines, together with the scenic lavender farm where the series is set, has created a magic that will appeal to all ages, worldwide.”
ABC Commercial is set to introduce Bobbie the Bear at MIPJunior, which will be held next month.